Alberto Torres
Email & SMS Marketing Specialist
Professional Summary
Email and SMS marketing specialist with 5+ years of hands-on experience building the infrastructure behind high-performing operations. At Tibrio, I managed a $160K+ SMS/email revenue engine across 3M+ subscribers and 5 properties, running 3.6M+ monthly sends. I used Looker Studio dashboards and Claude AI to analyze campaign fatigue and churn, built a scheduling system with 67% revenue prediction accuracy, and managed 99+ affiliate offers. Most recently at WagerBird, I built their entire email and SMS infrastructure from zero using Make.com, AWeber, and HubSpot. Bilingual (English/Spanish) — comfortable using AI locally to automate, debug, and ship faster. US citizen eligible for Spain Digital Nomad Visa.
🎥 Case Studies Walkthrough: See the dashboards and automation workflows in action → Watch 5-Min Video
Core Competencies
- Email Marketing Strategy & Execution
- SMS Marketing & Automation
- Marketing Automation Workflow Design
- Advanced Segmentation & Personalization
- A/B Testing & Conversion Optimization
- Customer Lifecycle Management
- Performance Analytics & ROI Attribution
- Cross-Channel Marketing Coordination
- Deliverability Troubleshooting
- List Hygiene & Deliverability
Key Achievements
Full case studies with visual evidence available at eu.albto.me
Professional Experience
Marketing Automation Contractor
WagerBird | Austin, Texas (Remote) | Sports Betting Platform
- Took over an entirely manual marketing operation and built the automation layer from scratch, reducing a 90% revenue drop to 30% by replacing manual execution errors with automated workflows.
- Architected a real-time Make.com pipeline that replaced hours of manual data entry with an automated Stripe → AWeber → HubSpot sync.
- Built an Automated Abandoned Checkout Recovery system and a self-healing native lookup database for hands-free "Whale" segmentation.
- Built an AI-assisted automated verification system (Claude Code + Playwright) for the "Verify-Then-Send" workflow, ensuring 100% link accuracy without manual intervention.
Tech Stack: Make.com, Claude Code + Playwright, SlickText, AWeber, HubSpot, Claude AI, Google Sheets
SMS & Email Coordinator
Tibrio | San Diego (Remote) | Managing 3M+ US subscribers across 5 properties
- Managed $160K+ annual SMS/email revenue operation coordinating 5 daily campaigns across 3M+ subscribers with 3.6M+ monthly sends
- Built data-driven campaign scheduling system using 5-criteria decision algorithm (Historical RPE → Fatigue check → Brand conflicts → Slot multipliers → Day psychology) achieving 67% revenue prediction accuracy
- Created campaign analytics system analyzing 400+ campaigns per reporting cycle, systematically identifying offer fatigue patterns and optimal rotation strategies
- Reduced unsubscribe rates by 18% through data-driven fatigue detection using Looker Studio and Claude AI
- Monitored domain and IP reputation via Google Postmaster Tools, executing emergency recovery protocol that restored IP reputation from 100% Medium to 40% High in 35 days using targeted 30-day engaged user strategy
- Managed 99+ affiliate offers across Synergy Interactive (Everflow), Shift44, and FirstLinksAff with RPC thresholds (>$0.50), CVR tracking, and restricted affiliate placements to TAR/PM slots only to avoid spam traps
- Discovered $8,400+ revenue discrepancy through cross-platform forensic reconciliation between Looker dashboards and Synergy affiliate data. Identified $15K/month monetization gap via Scoredit ad unit bifurcation analysis
Tech Stack: Klaviyo, Ongage, Looker Studio, Google Analytics, Google Postmaster Tools, Synergy/Everflow, LiveIntent, Ezoic, Outbrain, Sinch, Twilio, Zapier, HTML/CSS, Claude AI, Gemini
Email Marketing Manager
CMV R&R PARTNERS | Mexico City | Marketing Agency
Major Clients: Nikon Cameras MX, AXA Insurance, OMRON MX
- Directed email marketing project management ensuring seamless execution across departments
- Coordinated email marketing initiatives across omnichannel strategies for major brand clients (Nikon, AXA Insurance, OMRON)
Technical Expertise
Email & SMS Platforms
Marketing Automation & Integration
Analytics & Reporting
Affiliate & Ad Monetization
AI & Technical
Education & Languages
Bachelor of Marketing
Instituto Politécnico Nacional (E.S.C.A)
Mexico City, 2009-2014
Mexico's #2 Technical University • NACES-equivalent to EU Bachelor's Degree
Professional Development
- • HTML5 & CSS3 | Community College Valle Verde (2019)
- • Technical SEO, Web Development, Inbound Marketing | Platzi (2017-2019)
- • E-commerce Marketing Strategies | Platzi (2019-2020)
Languages
Work Authorization
Full work authorization in the US. Ready for immediate EU start.
Eligible for 3-year DNV. Ready for immediate relocation.
Highly Skilled Migrant status eligible for Italy Digital Nomad Visa.
Open to sponsored roles. Fast-track options for US citizens.
What People Say
"Alberto is my first choice in an SMS operator. If I needed someone today, he's the first call I'm making. You better swoop him up before I do."
Email Deliverability · Digital Marketing
Direct manager, 2024 · Verified on LinkedIn
"Alberto managed our SMS dept for 5 years, maintaining profitability and needing minimal supervision. He is especially sharp with AI tools. He created visual charts and graphs that actually made data useful, and experimented with design work using Google Veo. Alberto's reliability and interest in emerging tech makes him an asset to any team."
See the Full Case Studies
Visual evidence including Looker dashboards, SQL workflows, A/B testing frameworks, and detailed methodology documentation.
Visit eu.albto.me